The development of chemotherapy advanced cancer treatment.
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Cognitive dissonance — the discomfort of holding contradictory beliefs — drives people to rationalize rather than change behavior.
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Intrinsic motivation produces better long-term performance than extrinsic rewards.
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About 90% of your decisions are influenced by subconscious processes.
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Eastern and Western philosophies developed largely independently yet address the same fundamental questions.
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The planning fallacy causes people to underestimate how long tasks will take — even knowing about the bias.
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Economic growth measured by GDP doesn't account for inequality, unpaid labor, or environmental degradation.
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Color can influence perception of taste: wine tasted from a blue glass is rated differently than from a clear one.
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Your brain forms perception.
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