The color blue has been shown to suppress appetite, which is why it is rarely used in restaurant branding.

The anchoring bias causes people to rely too heavily on the first piece of information they encounter.

Fact #6102 · Psychology

The Assyrian Empire was known for psychological warfare tactics.

Fact #1460 · Psychology

The fundamental theorem of calculus connects differentiation and integration — two seemingly unrelated operations.

Fact #5077 · Psychology

Boredom is cognitively demanding — the brain works hard to find stimulation, making it mentally exhausting.

Fact #3738 · Psychology

The door-in-the-face technique uses large requests to gain smaller agreements.

Fact #1502 · Psychology

The illusion of control makes people overestimate influence over events.

Fact #1484 · Psychology

Aerogel, the world's lightest solid, is derived from silica gel with the liquid replaced by gas — it's 99.8% air.

Fact #4896 · Psychology

Chronic stress physically alters brain structure — shrinking the prefrontal cortex and enlarging the amygdala.

Fact #6667 · Psychology